Advertising market disruption is now a reality. The old fashion organization with the above and below the line is not anymore fitting with the current advertisers' demand. We do need to recognize the technology impact and also the continuous demand from advertisers to get more control and value while advertising services and products. The number of new media is growing up specially thanks to the technology. So far the medium most impacted has been by far Internet. However, the outdoor segment, after 10 years digital emerging period, getting its recognition award from the advertising market. The technology is now offering real answers to the advertisers' questions: how do I get my proof of play with tangible measurements, where are the dashboards, can I get my KPIs in real time, could I get different payment model, ... All of these questions that we intend to answer in this document
Author: Carlos Bages
Nb Pages: 12
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More than 20 years experience in Digital Signage, DooH and project management, our team is keen to provide your company with the best consulting and business solutions.
all2com is a service company working on Digital Signage (DS) & more specifically on Digital out of Home (DooH). The company all2com uses a proprietary method, Agile4com, to deliver consultancy and training services.
all2com approach is to care about our client’s interest which means best solution at best cost. To reach this target we always think client’s revenue first! all2com’s relations with providers, although very good, are leading the propositions always to the clients benefit (i.e.: avoid unnecessary purchases or at the contrary raise missing ones).
all2com expertise, thru the expert team, is on the IT, marketing and advertising. The use of a method makes the relationship with clients very efficient and clear in all aspects. all2com can support the client in different ways: strategics, development and operations, delivering measurable results based on commitments taken in the very first phases that the client and all2com sign off.
all2com's differentiator is to go beyond the fences and make sure that every important module is included in the solution such as: marketing, sales, financial, legal, security, measurements.
Thru its unique selling proposition to clients and no acceptance of collateral revenues from IT providers, all2com puts a stick in the ground on its engagement, acting in full transparency (Open books).
All of these considerations which are over the technology must be controlled and organized within the project and they define all2com's key differentiator as an integrator. all2com is being technology agnostic and focused on client’s revenues before costs and investments for the sake of customer’s benefits. all2com is an independent company acting in different countries and delivering in three different languages: English, French and Spanish.