Tag Archives: DigitalSignageGovernance

Lo que hará cambiar el OLED en los transportes

airplane-featured-pic-702x336Ayer el blog de DS Connection editó un video de Earthables (aunque prefiero el video adjunto de The Telegraph que incluyo en este post) con la visión de lo que sería el avión del futuro (a 10 años vista) argumentando una falta de ventanillas por razones  económicas y también de diseño.

La tecnología OLED (Organic Light-Emitting Diodes) permite unas opciones de diseño (debido a la flexibilidad del soporte así como el control de la forma) que seguro cambiarán nuestro medio ambiente. En el video de Earthables enseñan un avión diáfano con un vestido de OLED cubriendo las paredes, suelos (en opción) y techos, dando la posibilidad de emitir lo que pasa fuera del avión (a travès de camaras (tipo webcam)) y una serie de programas tanto comunes como individuales. Si añadimos a este futuro el BYOD (Bring Your Own Device), el IOT (Internet Of Things), los viajes parecerán cortos… Claro no se habla de la publicidad que seguro se insertará de una forma o de otra.

Si nos ponemos a pensar un pelín, este concepto se extenderá sin lugar a duda: al metro, el autobús con diseños diferentes y otros medios de transportes. Lo que sí tendremos que preguntar es: ¿cómo se implantaràn estos medios que induciràn proyectos muy importantes y también costosos?  Parte de la contestación está en otra pregunta: ¿quién comprará las licencias de estos medios (JC Decaux, Clear Channel, Exterion, etc.)? La publicidad es lo que pagará las inversiones, buenas batallas estrategicas y tacticas en previsión…

También los reguladores estarán actuando para controlar lo que ya se llama: contaminación de luces, sabiendo que todo lo mencionado es una herramienta potente para guiar la mente del público que sufrirá toda esta realidad virtual y que al final comprará lo que se le indique.

La tecnología nos ofrece horizontes ilimitados dentro del mercado de la comunicación, la pregunta es: ¿Sabremos utilizar lo necesario para sacar rentabilidad a un medio que se está volviendo cada vez más complicado porque muy eficiente cuando bien concebido y utilizado?

Un de las respuestas está en utilizar personal calificado y certificado. La experiencia y los métodos hacen parte de lo que un inversor impone para proteger su proyecto. Se suele hablar de integradores para el desarrollo de proyectos pero esto ya son aguas pasadas. Un jefe de proyectos es el que puede dirigir un equipo de profesionales, el director de proyectos es la figura que puede gestionar, el gobierno de un proyecto es decir, equipos multitudinarios.

Gana dinero en los proyectos DS – DooH

Para realizar un proyecto exitoso, siempre se ha utilizado una metodología incluyendo estándares. El mercado de la IT (Information Technology) es un ejemplo para demostrar el uso de las metodologías y de los estándares (Prince, ITIL, Cobit, Agile, …). Hemos realizado un video que os permite en menos de dos minutos conocer de qué se trata.

Para profundizar este tema podéis bajar el White Paper: Gana dinero en los proyectos Digital Signage.

En all2com, hemos creado Agile4com que permite tomar un proyecto desde su inicio, desarrollandolo y pasándolo con toda seguridad a operaciones. Podéis bajar el manual de usuario que se encuentra en la biblioteca all2com. También proponemos cursos de uso de la metodología en función de los requisitos del cliente como por ejemplo la certificación.

 

DooH Projects

Abstract

Any project, to be successful, requires a method to avoid current and future problems. A method branded Agile4com has been developed by all2com and used on the projects that have been delivered so far to clients. In short we’ll publish a summary of Agile4com’s method and next week we’ll provide a case study of the latest all2com’s large project developed in the transport DooH vertical segment. Our purpose is to inform you of what results you get while using Agile4com and summarize the methodology to give you an idea of what it is.

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DooH upcoming strategies

Abstract

Most of the time Digital Signage (DS) and more precisely Digital out of Home (DooH) are mentioned in future advertising strategies. Then it is always the same stories interactivity is the key strategy for 2013, 2014, 2015… While it is true that everybody is expecting interactivity to take off and making sure that an ad will be efficient as expected by the initial advertiser (I mean the one who is paying). In all2com we have made the effort to investigate what and where are the show stoppers in order to plan the right strategies. We would like to share our views and hope to help and participate humbly to the new multimedia advertising pull context. Please note that this post is nothing to do with the killer application or the next step that is going to change the world face, it is just a series of ideas that may help Media Agencies, Media Owners and hopefully providers to raise efficient projects.

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How to choose a Digital Signage/DooH Consultant

adminWhen do you need a consultant in your DS / DooH projects?

There are two main situation that may lead you to make a choice for some kind of support:

  1. At the very beginning of your Digital Signage / DooH project
  2. When your company requires some expertise in a specific issue

In both cases you better off to check some basics that will avoid you disappointments:

  • No preferred links between what he has to manage and suppliers (agnosticism)
  • References of the consultant in its expertise. Certifications (DSEG)
  • Prices aligned with the market (price cap)
  • Methodologies with associated tools and processes
  • Full solution coverage: Marketing, Technology, financials, legal

The Digital Signage is one of the most complex industry that currently exist and as a paradox it’s considered as one of the simplest just looking at the screen and forgetting the rest. What are the different elements of expertise that a project requires:

  • Specific knowledge in the different verticals (Retail, health, corporate, banking…)
  • Traffic analysis and technical design (client’s briefing)
  • Content creativity & management
  • IT design & management
  • Telecoms
  • Financials & legal analysis
  • Measurements
  • Project management
  • Service management

Profiles required by clients who have decided to claim for support and then consultancy: Business analyst, project director and service manager.

The right method is to support clients decisions at the different phases of any project: Viability, implementation and operations. To remind the client that before any investment or expense he needs first to think “revenues” and make sure that the balance (ROI) will be analyzed and justified in any case. To provide full transparency all along the project and pass any audit especially between the consultant and the selected providers.

Any consultant that says to his client that he will provide its services for free is that he will be paid by another source and then the project will be in danger. Don’t confuse integrator and consultant.

An integrator is a sort of project manager that mounts the puzzle specified in the proposed solution. In most of the cases his profile is technic and that’s all. Most of the time is part of the technology provider or distributor. The service is presented as free consultancy but in fact the consultant wage slip is included in the goods final price.

A consultant has a global view of the solution and makes sure that his client will receive all required information to validate the solution on the financials, legal, marketing and finally on the technology parts. The consultant’s engagement is far higher as he commits on the project’s viability, on the costs, delivery planning, training and support operations. The consultant works with integrators and make sure that they best fit with client’s expectations thru RFPs. This RFx process is highly recommended since the providers are plethoric and solutions are not unique.

There are few independent and agnostic consultants in the DS/DooH industry, all2com is part of them. As key differentiator, all2com has developed its own methodology based on industry standards. Our services enable your company to raise the project at the IT governance level and make sure that it includes all KPIs and Business Scorecards required by the corporate level of your organization.

For further information, don’t hesitate to contact us thru the web: www.all2com.com