Advertising New Wave – 2016

New WaveAdvertising market disruption is now a reality. The old fashion organization with the above and below the line is not anymore fitting with the current advertisers’ demand. We do need to recognize the technology impact and also the continuous demand from advertisers to get more control and value while advertising services and products. The number of new media is growing up specially thanks to the technology. So far the medium most impacted has been by far Internet. However, the outdoor segment, after10 years digital emerging period, getting its recognition award from the advertising market. The technology is now offering real answers to the advertisers’ questions: how do I get my proof of play with tangible measurements, where are the dashboards, can I get my KPIs in real time, could I get different payment model, … All of these questions that we intend to answer in this document