ABSTRACT

Corporate communication is one of the tightest subjects that a company has to tackle. Earlier in the 50’s the communication in a company was just meeting once a year with the company’s president and that is it. Nowadays, technology has provided us by a myriad of tools that provide us information in “real time” giving to it the central point of our corporate behaviour. Internet is the key network that submits billions of information on daily basis. The users can receive and request information using different tools: PCs, mobiles, pads, screens and so on. The company in most of the cases is a bit lost and CMOs must understand much more the technology impact. It is the role of the communication consultant to gather both the CMO and CTO to design the perfect Corporate Communication System (CCS) and then defend it in front of the CEO and CFO. In this White Paper we define the different tools and organisation for developing and operating a CCS.

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