Digital Signage and related models have reached a level of maturity that starts to interest advertisers and Media Agencies. Big Media Owners are conscious that technology is not all and have started to make efforts to improve the level of efficiency on their contents. However, to make a content attractive, hence efficient, a lot of themes and techniques must be understood and controlled. all2com has gathered experience and also techniques to write a WP on contents.
The broadcast of a content is not all. It is mandatory to make sure that your content has been well defined, broadcasted, secured and it is efficient. So the tools to manage contents must be well chosen and also the dashboard properly delivered.
As you know I’m currently working on contents and how to start this important part of any DS/DooH project. While reading my daily posts on the different groups, The Digital Screen Media Association (DSMA) published today a very interesting post on the choice of a screen, looking at requirements that are not only technical but coming from marketing or at least audience issues that have to be managed when a project starts.
That reminds me how important the SoR (Statement of Requirements), briefings and audience issues are. Thanks to DSMA for sharing a best practice that surely I’ll use on my continuous improvement and updates on my method.
The importance of the set up for a content is crucial. Once defined (see briefings) the designer’s profile and tools are points that must be taken into account for any organization who’s going to set up contents.
To make good contents, the first thing to do is to make sure that everybody is conscious of what a content is. This post is the first one from a series of three, closing by a white paper on contents.
Interesting process to create eye catching content. Read this guide on Campaign monitor