DS – DooH Project Inception to Operations

Capture d’écran 2014-12-20 à 11.33.07You are a: company, media agency, media seller or simply interested on how to manage a Digital Signage project, all2com offers you a method handbook that shows you the way to professionally deliver a pre-project, project and post-project.

This document is based on recommendations coming from the: Cost Benefit Analysis (CBA), Agile, ITIL and seven key elements (DSEG). The document, thru its numerous guidelines, aims to avoid mistakes, saving time, hence money when starting, developing and operating a DS solution.

Read more: http://tinyurl.com/ns5jes4

 

DooH project in a transport vertical market

Presentación1In 2014, my client Globally, had the opportunity to be part of a RFP initiated by the Metropolitan Transport Company in Madrid (EMT). The EMT launched a Call For Tender early 2014 to get a provider to manage all the advertising inside its more than 2000 buses. The RFP included three different media: DooH, ooH and mobile. Globally hired all2com to manage the RFP and make sure to win it. Our company, all2com, has been acting as project director to organize a team of 5 persons and a list of more than 20 providers to provide a series of documents and tools that made Globally successful. At the end of the year 2014 (last quarter), Globally has been notified that the project was awarded to them.

Case Study link: http://tinyurl.com/pohd52o

DooH Projects

Abstract

Any project, to be successful, requires a method to avoid current and future problems. A method branded Agile4com has been developed by all2com and used on the projects that have been delivered so far to clients. In short we’ll publish a summary of Agile4com’s method and next week we’ll provide a case study of the latest all2com’s large project developed in the transport DooH vertical segment. Our purpose is to inform you of what results you get while using Agile4com and summarize the methodology to give you an idea of what it is.

Continue reading

Digital Signage/DooH Due Diligence

ABSTRACT

When starting a Digital Signage – DooH project, the very first step is to talk with your client and investigate what his objective is, understanding his organization as well as limits and constraints. This first step (used largely in the Agile4com method) is key for the project success and today deserves to be used in all projects.

Continue reading

MEASUREMENTS & DASHBOARDS

ABSTRACT

Measurements, is one of the most controversial subject in Digital Signage. There is a niche that has been taken by a number of providers since 2005, where the proposal, as in general in Digital Signage, is coming from the push side (providers) of the DS market rather than the pull one (clients). So in this white paper, all2com has made the exercise to take into our account what the clients are expecting from measurements and how they will be used efficiently, despite the current technology offer. There are also recommendations on how to best manage measurements and dashboards.

Continue reading

CORPORATE COMMUNICATION – A BTV Digital Signage

ABSTRACT

Corporate communication is one of the tightest subjects that a company has to tackle. Earlier in the 50’s the communication in a company was just meeting once a year with the company’s president and that is it. Nowadays, technology has provided us by a myriad of tools that provide us information in “real time” giving to it the central point of our corporate behaviour. Internet is the key network that submits billions of information on daily basis. The users can receive and request information using different tools: PCs, mobiles, pads, screens and so on. The company in most of the cases is a bit lost and CMOs must understand much more the technology impact. It is the role of the communication consultant to gather both the CMO and CTO to design the perfect Corporate Communication System (CCS) and then defend it in front of the CEO and CFO. In this White Paper we define the different tools and organisation for developing and operating a CCS.

Continue reading